Job Description

SEO Manager (Local SEO & Google Business Profile)

We're hiring an experienced SEO Manager to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.

You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You'll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.

Key Responsibilities

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
• Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
• Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
• Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.

Local SEO & Google Business Profile (GBP)

• Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
• Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
• Conduct city-level keyword research and local expansion planning for increased visibility.
• Support consistent map pack and local SERP performance in competitive markets.

Content Strategy & Execution Oversight

• Build content plans for service pages, location pages, blogs, and topical authority clusters.
• Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
• Review content for SEO quality, local relevance, and conversion alignment.
• Collaborate with internal/external writers (human and AI-assisted) to maintain standards.

Link Building & Authority Development

• Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
• Maintain simple, scalable backlink playbooks suitable for home-service verticals.
• Track backlink gaps and authority metrics and recommend improvements.

Technical SEO & On-Site Optimization

• Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
• Work with WordPress and development resources to implement SEO fixes and improvements.
• Support scalable multi-location site structures and internal linking strategies.

Performance, Reporting & Collaboration

• Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
• Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
• Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

Required Qualifications

• 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
• Proven success improving local SEO performance for service-area businesses (map pack + organic results).
• Experience improving Google Business Profile rankings and local visibility in competitive markets.
• Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
• Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
• Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
• Ability to produce clear documentation, briefs, action plans, and performance reporting.
• Strong organization and time management with the ability to manage multiple client campaigns.

Non-negotiable remote requirement:

• You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you've supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.

Preferred Qualifications

• Home-services industry experience (HVAC, plumbing, remodeling, cleaning, junk removal, etc.).
• Experience with home-service CRMs and marketing stacks (e.g., ServiceTitan, Jobber, Workiz, or similar).
• Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.
• Experience with structured data/schema implementation and validation.
• Experience mentoring junior SEO specialists or coordinating contractors/vendors.

Tools & Technology

• Google Search Console (GSC), Google Analytics 4 (GA4)
• SEMrush and/or Ahrefs
• WordPress and common SEO plugins
• Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client)
• Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
• Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

Please NOTE: It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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