Job Description

We are seeking a highly experienced Design Lead with deep expertise in branding, visual design, and a strong creative vision. This role spans brand marketing, web, art direction, performance design, and requires a sharp eye for motion design and video—ideal for someone who thrives on variety and pushes creative boundaries. You will play a strategic and technical role in refining our brand strategy as we grow within the beauty and wellness industry. You will work cross-functionally to translate business objectives into creative strategies and generate ideas for new, innovative initiatives, performance campaigns, brand campaigns, and programs for our expanding customer base. You will report to the Creative Director.

Responsibilities will include:

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video
• Create and evolve brand and visual identity systems that are scalable and impactful
• Translate concepts into high-quality visual assets for both digital and physical touchpoints
• Leverage AI-powered design tools to accelerate creative workflows, explore concepts faster, and push the boundaries of brand expression
• Design with motion and video principles in mind
• Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative
• Maintain pixel-perfect attention to detail while moving quickly
• Uplevel the brand by combining aesthetics from the tech and beauty/wellness worlds with a strong understanding of the customer

You’re a great fit if you:

• Have 7+ years of experience in branding and visual design, with a strong portfolio
• Possess strong cross-functional stakeholder communication skills
• Have brand in-house and/or agency experience (preferred)
• Are an expert in Figma and up to date on modern design tools, trends, and best practices, including AI-assisted design tools
• Are comfortable integrating AI into your creative process to increase output quality and velocity, while maintaining a strong editorial eye and brand point of view
• Have a strong understanding of design systems and how to apply them across channels
• Have an exceptional eye for typography, color, layout, and overall visual craft
• Bonus: Proficiency in Jitter, After Effects, or similar motion tools

This role operates in a hybrid environment with in-office attendance required 3-4 days per week, including Tuesdays and Thursdays.

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